Celeni AW17 - Hajós street Nr.32


Celeni’s AW2017 collection was inspired by the fascinating period of the turn of the last century, that still has a significant impact on how Budapest looks today. The economy was rapidly developing during this time, stirring up both the culture and art of the city. Our capital was throbbing like the American modernization and this rhythm was present everywhere, leaving its eternal marks on architecture.


The main inspiration of the collection became a building built in this era, that connects the past with the present. Szedő House on Hajós street Nr.32 was named after a paper-mill owner couple, which bought the land of the building at the beginning of 1900’s. The imposing building not only has a fascinating exterior, but also a very interesting story to tell.


The building was built in a clear art deco style, with special attention to the flower ornament details – a special request from the owner couple.  The lead-glass windows were designed and produced in stained glass by the famous imperial and royal artist, Miksa Róth. On the top floor of the building, a studio apartment with skylight was created, that still brings a unique and mysterious atmosphere to the whole staircase.

This special atmosphere and this hidden presence – amongst other things – have inspired the designer in the last phases of her research.


The designer chose the different ornaments to appear in the collection through different technologies. The bird on the windows, the floor, the foliated scrolls and the flowers of the staircase were all used in the collection in a form of a custom print.

The motives of the free floating stylized flora of the wrought iron bars appear on the dresses as embroideries. The art deco forms (like convergencing lines, waves) are present in the pleating, as well as in an elastic material. The powder coloured windows painted by Miksa Róth, the shabby bricky walls of the staircase or the bronze shades of the bars are the basic colours of the collection. The use of material and the world of style refer to the era, as well as to the wife of Szedő from that period, in the present and also in our imagination, a spotless and modern woman representing the classic values of ancient times with grace and elegance.